Set in Chicago, Happy Endings is the story of Penny, Jane and Alex three down to earth Midwestern fashionistas. Drawing from Zara, Free People, Vince, Splendid, Happy Endings fashion is attainable and adorable. Because the show is set in Chicago, keep an eye on the enviable boots, warm sweaters and interesting outerwear. Accessories are a fun part of Happy Endings style, not to mention the color palette which includes lots of soft blush tones, icy blues and deep hunter greens and navys for Penny Hartz. Each character has her own distinct Happy Endings style - Penny is trendy, Alex is boho and Jane is sophisticated in body hugging silhouettes with clean, streamlined silhouettes. One of my favorite parts of happy endings is always Jane's changing collection of statement sunglasses which often belong to actress Eliza Coupe.