The Bachelor Fashion and Style Guide

Of all the shows I love to watch, I’d have to say I love the Bachelor more than anything else.

I’m not a hopeless romantic, but there’s something about watching a regular, 20-something girl fall in love (albeit possibly with the idea of getting famous) that sucks me in. 

For the past 13 seasons I have never missed an episode (save for a couple during the Charlie O’Connell season.) 

Part of the allure of the fashion from the Bachelor is that these women are relateable. Sure they’re beautiful and thin, but most of them are just regular women you could know, or work with. They have budgets and limitations, and seeing how they adapt to life on the small screen – and their fashion choices – is one of the greatest influences on Possessionista.

The first time I noticed Bachelor fashion was during Jason Mesnick’s season. When Jillian Harris wore a Forever21 colorblock dress. I took note of Jillian’s army green, tiered rain jacket which would eventually lead me to counting Jillian as a dear friend – and the introduction to Aritzia. One of my favorite retailers for a little fashion therapy. 

When the bachelorettes are chosen for the Bachelor, they receive a shopping list which includes how many dresses they’ll need for the rose ceremony, casual clothes, date outfits, shoes and accessories. The way the women interpret these lists is why Bachelor style is so interesting.

Michelle Money, Emily Maynard, Gia Allemand and Ashley Spivey have all admitted that keeping to their packing lists was a daunting task. Michelle Money included and entire suitcase of jewelry that was almost stopped at customs.

Michelle Money is one of the Bachelor’s most notorious and fashionable contestants and a great example of memorable Bachelor fashion. She mixed high end dresses like an animal print gown from Dereon with print tanks and bandage skirts from Forever21. Michelle Money is often lauded for her incredible, wavy hair and makeup. And most people remember Michelle Money’s statement necklaces including a rope necklace from Express, a turquoise teardrop necklace from Max & Chloe and a monogrammed pendent by Jennifer Zeuner. Money also wore  giant earrings in gold and silver that were searched for throughout her season of the Bachelor with Brad Womack.

During that same season, America met Emily Maynard. The blonde beauty is compared to Barbie, but America fell in love with the Southern Belle’s charm, as well as her collection of Christian Louboutin sandals. Never one to scoff at fashion, Maynard also wore Steve Madden sandals and a pair of knee high boots from Target. Emily Maynard wore bandage dresses by Herve Legere as well as Forever21 and appeared later on TV in a lace skirt and blouse by Haute Hippie. Viewers also coveted her floral bikini from Target. Maynard’s Bachelor style continues to make headlines and every time she is featured in the media, former fans flock to recreate Emily Maynard’s Bachelor fashion.

Gia Allemand is, perhaps, the most fashionable bachelorette of all time. Her limited edition Hermes scarf, collection of Manolo Blahnik sandals, braided neck sweatshirt from Urban Outfitters and bandage dresses from Herve Legere proved to be the most high fashion contestant in the history of the Bachelor. The new york model, who recently relocated to Florida, has a collection of trendy labels including Alexis Bittar, Radenroro, Marley and Alice + Olivia.

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26 thoughts on “The Bachelor Fashion and Style Guide

  1. Linda W

    where did carly waddell get her black boots with the fringe on them, she wore on big and rich. Thanks

  2. Laura

    I love the necklace Ashley S had on in episode 5! Can you tell me where to find it? Thank you

    1. Jacalyn

      It’s great to read something that’s both enjoyable and provides prsaamtigdc solutions.

  3. Kerry Boyd

    I loved the dress JoJo wore last night on the group date. It was light blue with a high neck and revealing back. Any idea where it’s from?

    1. Dana Weiss

      She got it at an australian online boutique. It was by a designer called Mia. I haven’t been able to find it.

  4. Meigan

    I want to know what was Leah’s red lipstick?? It’s perfect! Thx

  5. Sregan84

    S 20 episode 2 at the Rose ceremony one of the twins had a white and gold dress on where can I find it?

  6. Joy

    I loved Rachel’s white leopard onesie. Does anyone know what brand it is or where to buy it?



  7. Anonymous

    What dress did Becca wear while she and Ben married couples. It’s a white lacy dress. L

  8. Bianca

    What dress did Becca wear while she and Ben married couples. It’s a white lacy dress. Love it!!

  9. Sara

    The turquoise/green dress that Jo Jo wore to the group date on1/25/16 was amazing. Where can I get it!?

  10. Denise

    Where did Emily (twin) get her earrings on episode 6 that went with the tan and white sparkly dress she was wearing right before the rose ceremony?

    1. Anonymous

      The twins eating were almost always Kendra Scott

  11. LBrowning

    Love the Sweater Caila wore on the group date in Bens hometown tonight Episode 7.
    Can anyone tell me where she got it?

    1. C Taylor

      If you find our please let me know. I have been trying to find this sweater. I loved it.

  12. Victoria

    Can you tell me where Jojo scarf came from it was worn on the Chicago date

  13. Mary

    I love the dress Jo Jo wore to the rose ceremony (sorry do not know the week (I think it was the last one Olivia was present). Anyway, it was white and nude (long in length). Loved it! Thank you for the help!

  14. Pamela

    I’d love to know the bikini that Amanda was wearing in the Bahamas, the one with frienge or tassels on it.

  15. Nichole

    I love Amanda’s black off the shoulder top at the hometown visit on the beach. Where is it from?!

  16. Tiana

    I absolutely love the black lace up front top jojo wore on the hometown episode…. Where is it from??

  17. nancy klein

    where did Jo Jo Fletcher get her gold necklace as seen on Bens season when meeting the family?

  18. ashley mann

    Fantasy suite episode. Jo Jo’s brown bikini with cream lace trim. Where can I find this?!

  19. Anne

    I love the earrings JoJo was wearing on the final show (in her ball gown). Where can I find them?

  20. Tonya

    Leah’s red lipstick – please reveal the brand and name!!!

    1. Dana Weiss

      Thrill seeker by Smashbox

  21. Missy

    I love the red dress Lace word on After the Final Rose. Who is the designer?

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